Beats 360 Headphones Arrive at Apple Stores Worldwide, Priced at $349.99
Beats 360 headphones are now available for purchase, arriving at Apple Stores worldwide as of today. The launch follows an announcement earlier this week and several months of teasing, and it places the over-ear model on shelves at Best Buy and Target as well.
Pricing and Where to Buy

Beats, Apple’s audio brand, has set the price of the Beats 360 at $349.99. Shoppers can find the headphones at Apple Stores worldwide, along with Best Buy and Target locations. The broad retail rollout marks the end of a gradual build-up that began with months of teasing before the formal announcement this week.
Design and Color Options
The Beats 360 features an over-ear design that resembles the AirPods Max. A key design element is the use of interchangeable ear cushions, which allow owners to swap colors without replacing the entire headset. The headphones themselves come in four colors: Black, Cloud, Pink, and Sky.
Noise Cancellation and Sound Improvements
According to the company, the Beats 360 delivers noise cancellation up to 1.75 times better than the Beats Studio Pro. Sound quality has also been improved compared with the Beats Studio Pro, giving the new model a stronger acoustic profile than its predecessor.
Features and Connectivity
The Beats 360 supports Personalized Spatial Audio, Transparency mode, and Adaptive EQ. For connectivity, it offers fast pairing and automatic device switching. The headphones also carry an IPX4 rating for sweat and water resistance, making them suitable for gym use. These features position the Beats 360 as a versatile option for both everyday listening and workouts.
Ear Cushion Options
Two types of ear cushions are available for the Beats 360. The Performance Knit cushions are breathable and designed for workouts, and they are included with the headphones. The UltraPlush cushions are softer and pillowy, and they are sold separately. Color choices differ between the two types: Performance Knit cushions come in Black, Cloud, Pink, Sky, Navy, and Volt, while UltraPlush cushions are offered in Black and Cloud.
Cushion Discount Through October 31
Add-on ear cushions are currently discounted to $9.99. The promotion runs through October 31, giving buyers a chance to pick up extra cushions at a reduced price during the launch window.
Availability Summary
Beats 360 headphones are available now at Apple Stores worldwide, Best Buy, and Target. Priced at $349.99, they come with Performance Knit cushions in the box and offer optional UltraPlush cushions for separate purchase. The cushion discount remains valid through October 31.