Apple has wrapped up one of its busiest stretches in recent memory, announcing 12 new products and accessories in a single month. The wave began on August 25 and continued through September, touching nearly every corner of the company’s lineup: computers, phones, wearables, audio gear, and a handful of accessories that range from the practical to the unexpected.
The sheer breadth of the rollout is notable. Rather than spacing announcements across several events, Apple compressed them into a few weeks, giving users a dense set of updates to sort through. Below is a full roundup of everything that was introduced.
August 25: Macs and a Familiar Cloth
The month opened with desktop updates. Apple introduced a new Mac mini equipped with M6 and M5 Pro chips, and a new Mac Studio powered by M5 Max and M5 Ultra chips. The two machines represent the company’s latest push in desktop silicon, with the Mac Studio sitting at the high end of the performance range.
Alongside the computers, Apple also released an updated version of its Apple Polishing Cloth. The accessory has become something of a cult item, and its refresh was included in the same announcement wave.
September: The iPhone Lineup Expands
September brought the bulk of the month’s news, starting with the iPhone 18 Pro and iPhone 18 Pro Max. Both models were unveiled as part of the September slate.
The bigger surprise, however, was the iPhone Duo. Apple’s new foldable phone made its debut during the same period, marking the company’s first entry into that form factor. The Duo joins the Pro models as one of the headline devices of the month.
Apple Watch: Series 12 and Ultra 4
On the wearable side, Apple announced the Apple Watch Series 12 and the Apple Watch Ultra 4.
The Series 12 runs on an S11 chip and features upgraded health sensors. It is also available in ceramic models, a material option that returns to the lineup. The Ultra 4, meanwhile, offers a two-day battery life and upgraded health tracking, positioning it as the more rugged and endurance-focused choice.
Audio: AirPods 5 and Beats 360
Apple’s audio announcements included the AirPods 5, which bring improved noise cancellation and improved audio quality compared with their predecessor.
The Beats 360 also arrived, featuring a revamped over-ear headphone design and a focus on customizability. The two products cover different segments of the headphone market, with the AirPods 5 targeting earbud users and the Beats 360 appealing to those who prefer an over-ear fit.
Accessories: Wrist Strap, Charging Cable, Cases, and Bands
No Apple announcement wave would be complete without accessories, and September delivered several. The Wrist Strap made its debut as an accessory designed for the iPhone 18 Pro and AirPods Pro 3. A new Apple Watch magnetic charging cable was also released, along with new iPhone cases and new Apple Watch bands.
These additions round out the 12 products and accessories announced over the month, providing users with new ways to carry, charge, and protect their devices.
Magic Keyboards Get a Revision
Apple also released revised U.S. English Magic Keyboards for Macs. The updated keyboards include glyphs on select keys, a subtle but practical change for users who rely on those markings.
A Month of Momentum
From the Mac mini and Mac Studio on August 25 to the iPhone 18 Pro, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, Beats 360, and a suite of accessories in September, Apple’s one-month span covered a remarkable amount of ground. The 12 announcements reflect a company firing on multiple cylinders at once, and they give buyers a wide range of new options to consider.
