Arch Manning, the 22-year-old quarterback at Texas, issued a public apology Tuesday after he laughed while describing an AI-generated video that depicted Longhorns head coach Steve Sarkisian slapping ESPN sideline reporter Holly Rowe.
What Happened
The incident began Saturday, Sept. 12, 2026, when Texas beat Ohio State in a come-from-behind victory in Austin. The Buckeyes entered the game ranked No. 1. After the win, Sarkisian skipped a halftime interview with ESPN, which the network attributed to technical difficulties. He also ran away from a postgame interview with Rowe, yelling near her before leaving without taking questions.
On Monday, during a press conference, Manning brought up an AI video that showed Sarkisian slapping Rowe. He laughed while describing it. Later that day, Evan Vieth, a reporter for Inside Texas, shared the video on social media and initially called Manning’s response ‘gold.’ The post drew backlash.
Manning’s Apology
Manning posted an apology Tuesday on his Instagram story. He said his comment was insensitive and that there was nothing funny about it. He added that his words and actions were hurtful and that he was deeply sorry. He specifically apologized to Rowe for what she had dealt with, saying he respects her and appreciates her grace. He also said he needs to do better and be more thoughtful.
Rowe’s Response
Rowe, 60, accepted the apology Tuesday via social media. She said she appreciated the private conversation and that the apology was accepted. She added that she wants to move forward with respect and kindness.
Rowe has worked full-time at ESPN since 1998. She covers college football, the WNBA, and the women’s Final Four. In 2023, she received the Curt Gowdy Electronic Media Award. In 2015, she was diagnosed with metastatic melanoma and has since become an advocate for cancer research.
Vieth’s Apology
Vieth also apologized Tuesday, saying he was sorry for how he presented the tweet and that he will be more careful in the future.
Background on Manning
Manning is a senior at Texas and a five-star recruit who committed to the program in December 2022. He is expected to be a first-round NFL draft pick. He is the nephew of NFL legends Peyton and Eli Manning and the grandson of former NFL player Archie Manning. He is seeking to become a third-generation NFL player.
Looking Ahead
The episode has raised questions about the responsible sharing of AI-generated content and the importance of respecting colleagues in sports media. Manning’s apology and Rowe’s acceptance appear to have closed the immediate controversy, but the discussion about AI and accountability continues.
